Strength. Insight. Growth.
Our new brand reinforces the Strength, Insight and Growth we bring to our employees, customers, communities and investors. HTLF honors Heartland’s rich history and reflects the company’s geographic diversity and continued growth.
HTLF’s unique model powers its banks with technology, efficiency and strength. Decision making is local and focused on customers and relationships. This is community banking with the scale to compete at any level.
We will be a top-performing and admired banking organization.
We will actively contribute to the vitality of the communities where we live and work.
We will deliver financial expertise and excellent experiences.
Always do the right thing — be honest and open.
Own the opportunity and the outcome — keep your promises, follow through and follow up.
Exceed expectations —every customer, every time.
Engage your community and your team — support one another and unlock the potential around you.
Our unique model powers our geographically diverse group of banks with technology, efficiency and strength. Decision making is local and focused on customers and relationships. This is community banking with the scale to compete at any level.
HTLF Member Banks are MEMBER FDIC and EQUAL HOUSING LENDER
Envisioning our future.
Powered by HTLF.
Strength. Insight. Growth.